Will you take our breath away?

Moonbird is a health tech startup with HQ in Antwerp, Belgium. We develop and successfully commercialize the world’s first handheld device to help people do breathing exercises, adding to their well-being.  We are focused on making breathwork accessible, cool and convenient.

To help us achieve this mission, we are looking for a Head of Growth to join us. Do you have the skills to boost our reach and convert traffic by optimizing our marketing mix (paid social, PR, IF/affiliate marketing)? You don’t have to do this by yourself. Instead, you look at the bigger picture and you’ll manage the rest of the traction team, but you’re not afraid to get your hands dirty.

Working alongside our CEO, Growth Marketeer and Growth Apprentice, you will be directly responsible for:

• Acting as a strategic advisor to the CEO and CFO, aiding in decision-making and policy development.
• Overseeing the daily operations of the Traction team, ensuring efficiency and effectiveness in all aspects of the business, both in reporting and execution.
• Revenue Growth: Set clear revenue targets and KPIs aligned with moonbird growth goals and make sure the strategy to achieve these is executed. Monitor and analyze the performance of various marketing initiatives and make data-backed recommendations to optimize ROI.
• Supervise performance marketing, including PPC and paid social campaigns, and make data-driven decisions to optimize ROI.
• Supervise the CRO efforts for moonbird's Shopify store, focusing on enhancing user experience and maximizing revenue through effective website design and customer journey analysis.
• Supervise email marketing: Own the strategy and execution of email marketing campaigns via Klaviyo, focusing on customer engagement and segmentation to drive sales.
• Aid in the affiliate program development: Help build a referral program via brand ambassadors and influencers to create a new channel of organic, word-of-mouth customer acquisition.

Required Qualifications

• Advanced degree: Master's or higher in Business Administration, Marketing, Data Analytics, or a related field from a reputable institution.
• Relevant (DTC growth) experience: A track record of a similar DTC Growth strategy
• Digital marketing knowledge: Strong expertise in Shopify, Klaviyo and Paid Channels - Meta and Google.
• Analytical thinker: You love data insights, and you keep track of, and reach your KPIs (CR, CTR, AOV, CPP, ROAS, ROI…).
• Hands-on: You’re not afraid to do the work; you have a strong and hands-on personality.
• Organizational skills: advanced proficiency in project management tools like Asana; experienced in managing complex projects.
• Team management: Proven track record in building, leading, and managing teams; experience in mentoring and development valued.
• Communication Skills: Exceptional English proficiency, demonstrated in academic or professional contexts.
• Industry Experience: Background in health & wellness, fitness, or technology hardware in an academic or consulting context is a plus.
• Bonus: Experience in optimising SEO, Affiliate marketing and Organic channels.

In return, we give you

• Competitive salary and option for equity.
• Health insurance for you and your family.
• An awesome team with social outings (dinners, drinks, offsites…).
• The best office in Antwerp (with an amazing rooftop).
• Opportunities as the company grows.
• The ability to change people’s lives for the better.

The topics we cover are related to mindfulness, wellbeing and happiness so an interest in these is a plus (but not a must).

This is an in-person role based in Antwerp, Belgium, working with a small team.  To be considered, you must attach a resume and send a cover letter to jobs@moonbird.life.

Moonbird is a health tech startup with HQ in Antwerp, Belgium. We develop and successfully commercialize the world’s first handheld device to help people do breathing exercises, adding to their well-being.  We are focused on making breathwork accessible, cool and convenient.

To help us achieve this mission, we are looking for a DTC marketer to join us. Working alongside our CEO, Growth Marketeer and Growth Apprentice, you will provide general marketing support to the team:

• Develop, curate, and schedule engaging content for various social media platforms to enhance brand visibility, storytelling, and engagement.
• Help with email marketing.
• Monitor social media trends, competitors, and industry influencers to identify opportunities for brand positioning.
• Respond promptly to comments and messages, fostering positive interactions and building a loyal online community seven days a week.
• Identify, engage, and build relationships with influencers and brand ambassadors aligned with the brand's values and aesthetic.
• Coordinate influencer collaborations, including product gifting, campaign briefings, and content approvals.
• Monitor influencer and ambassador content, ensuring it aligns with brand guidelines and promotes a consistent image.

Required Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing
• Ability to speak and write in English fluently, any other European language is a plus
• You live and breathe social media (IG, TT, Pinterest, Meta, LI… hold no secrets for you)
• Content wizard & excellent copywriting skills
• Want to learn everything about e-mail marketing (Klaviyo)
• Familiar with Canva, Photoshop, or indesign (or other content production tool)
• Are comfortable working in a high paced environment
• Have good project management skills (own weekly planning, setting KPI’s, aligning deliverables, ensuring projects stay on track, hit roadmap objectives...)
• Want to make a positive impact and help us achieve our mission

In return, we give you

• Competitive salary.
• Health insurance for you and your family.
• An awesome team with social outings (dinners, drinks, offsites…).
• The best office in Antwerp (with an amazing rooftop).
• Opportunities as the company grows.
• The ability to change people’s lives for the better.

This is an in-person role based in Antwerp, Belgium, working with a small team.  To be considered, you must attach a resume and send a cover letter to jobs@moonbird.life.

Moonbird is een eCommerce / health tech startup met HQ in Antwerpen, België. We ontwikkelen en commercialiseren 's werelds eerste handheld toestel dat mensen helpt ademhalingsoefeningen te doen, wat bijdraagt tot hun mentaal welzijn.  We zijn gefocust op het toegankelijk, cool en gemakkelijk maken van ademhalingsoefeningen. Moonbird is gefocust om iedereen, zowel volwassenen als kinderen, een moment van rust te geven door ademwerk te ervaren.

Om ons te helpen deze missie te bereiken, zijn we op zoek naar PRODUCTIE ASSISTENT(EN). Als kern van ons assemblage- en reparatieteam assembleer je  hardware, behandel je reparaties en retouren af en documenteer je de voortgang. Je werkt samen met de productie- en logistiek manager en met andere collega-studenten, en het topmanagement.

Vereiste kwalificaties

• Handig
• Je werkt graag met de hand en maakt graag je handen vuil
• Een praktische en logische benadering van het oplossen van problemen
• Bereidheid om deel uit te maken van het productie- en reparatieteam
• Het vermogen om je tijd effectief te beheren en deadlines en quota's te halen
• Een positieve gemoedstoestand is wenselijk om onverwachte problemen tegen te gaan en te overwinnen
• Aandacht voor detail
• Beschikbaar voor ten minste 2 dagen per week

Bonus voorwaarden

• Ervaring en vaardigheid met het repareren van smartphones of soortgelijke toestellen
• Lego Technics of K'NEX waren (of zijn nog steeds) je favoriete speelgoed.

Jouw rol

• Assemblage van hardware producten
• Verwerken, controleren en repareren van binnenkomende reparaties en retouren
• Documenteren van productiegegevens en voortgang
• Processen optimaliseren wanneer de gelegenheid zich voordoet

In ruil daarvoor geven we

• Een geweldig en jong team met veel leuke activiteiten
• De beste rooftop in Antwerpen (uitzicht op de kathedraal)
• Een competitief salaris
• Doorgroeimogelijkheden
• Impact creëren in het leven van mensen

Interesse in mindfulness, welzijn en ademwerk is een pluspunt (maar geen must).